Increasing customers it’s an everday issue for everyone that manages a Facebook Fan Page. Facebook-Likes number it’s, perhaps one of the most visible metrics for a website or a company. People won’t opt-in to a site where they feel like they are left alone, or where just a bunch of random users had pressed the Like button: It’s now time to analyse if you want to increase just a social metric, or go big, catching real fans slash customers for your business.
As a Comunity Manager you may feel tempted to incur on the next tragic practices in order to obtain higher metrics and please your boss -one of the most challenging things in life-.
Desperate ways to achieve this:
1) Buy Facebook Likes. Believe it or not, this it’s true. In fact, you can buy Facebook fans, Twitter followers, or even views on your YouTube Channel. Indeed, I’m pretty sure that you first landed on a site that sells fans when googling “How to get more fans on Facebook”.
2) Giveaway prizes. There are several ways to giveaway a prize, always including users to Like a Fan Page. You can install a Prize App on your page, or just give away the prize to the user comment thats has more Likes. Seems easy and at first, you’ll find it pretty efective. The higher the prize, the higher the viralization. But as we’ll later see, it has its hidden costs.
Another thing you must have to consider is the promotion duration. On the one hand, if it last a long period of time, users will probably be bored soon and Unlike your page before you giveaway the prize. On the other hand, if it is too short, you won’t have enough time to promote your brand.
After Liking your page, you’ll have more chances to appear on the users News Feed, so you ought to kill this one opportunity to sell and promote your brand between promo posts.
Commonly, a 10%-15% of users will Unlike your Page after the giveaway ends, and this percentage may increase if the prize draw didn’t result entirely transparent.
After this moment, your new Fans could opt-out by hidding your posts, or even unliking your FP, and by doing this, the Facebook Rank Algorithm rates you down, so your FP won’t be showed as much as before.
You could see this by taking a look at “talking about” feature.
People will be very attentive to your site for a relatively short period of time. That’s how long you shouldtake the opportunity to communicate your brand.
3) Related Facebook Pages. Eg: If you’re a dog walker, you might become fan and interact with some lame dog association on your neighborhood.